In today’s Langley and Fraser Valley real estate market, it is not uncommon to see two seemingly similar homes perform very differently. Same neighbourhood. Similar size. Comparable price range. One sells quickly while the other lingers.
In 2026, this gap has become more noticeable. Buyers have more choice, more information, and more time to decide. Homes are still selling, but only when the right elements come together.
Here is what we consistently see separating the homes that move from the ones that sit.
Pricing matters, but positioning matters more
Price is always important, but buyers do not respond to price alone. They respond to value.
Most buyers in Langley and across the Fraser Valley are comparing homes carefully. They are looking at recent neighbourhood sales, active listings, and overall presentation. The question they are asking is not whether a home is fairly priced, but whether it feels like the best option among the ones they have seen.
Homes that are priced in line with current market data and positioned clearly for the right buyer tend to generate interest early. Homes that are priced optimistically or positioned without a clear strategy often lose momentum before they ever gain traction.
Condition plays a larger role in a more balanced market
As the market has shifted, buyer expectations have shifted with it.
Many buyers today are balancing higher living costs and full schedules. As a result, move in ready homes consistently stand out. This does not mean everything must be brand new, but it does mean the home should feel cared for, clean, and easy to settle into.
Fresh paint, updated lighting, well maintained finishes, and tidy outdoor spaces all contribute to a stronger first impression. These are often the small details that buyers notice immediately. When we prepare a home for sale, we help our clients identify and address these items ahead of time, whether that means coordinating minor repairs, touch ups, or simple improvements that allow the home to show at its best.
Homes that require noticeable updates can still sell, but buyers expect the price to reflect the time, effort, and cost involved.
First impressions are formed online
Before a showing is ever booked, most buyers have already made an initial decision.
Online presentation plays a critical role in today’s market. Buyers scroll photos, watch videos, and compare listings long before stepping inside a home. If the online experience does not clearly communicate the layout, flow, and standout features, buyers often move on.
Strong visuals are no longer a nice extra. They are essential.
Video storytelling changes how buyers connect with a home
This is where we consistently see a real difference in our listings.
When buyers follow up after viewing one of our homes, they often mention the video. Many tell us it helped them understand the home before they ever booked a showing. Not just the layout, but how the space feels and how it might fit their lifestyle.
Photos capture moments. Video captures flow.
Through video, buyers can see how rooms connect, where natural light comes in, and how the home lives from one space to the next. The most effective videos go beyond a simple walk through. They tell the story of the home, highlight the features that matter most, and explain what makes the property special.
By the time buyers arrive in person, they already feel oriented and comfortable. That familiarity leads to more confident showings, better conversations, and stronger interest.
Timing and expectations still matter
Days on market mean something different in 2026 than they did in previous years.
Some homes sell quickly because everything aligns. Pricing, condition, presentation, and expectations all reflect today’s market. Others sit because one or two of those elements are slightly off.
In many cases, small adjustments made early have a far greater impact than large changes made later. Momentum matters, especially in a market where buyers are deliberate.
Why some homes sell and others sit
It is rarely about luck.
Homes that sell well in Langley and across the Fraser Valley are typically priced with current data, presented thoughtfully online, and positioned with a clear understanding of today’s buyer.
If you have been watching the market and wondering how these factors apply to your own home or neighbourhood, a location specific market snapshot can be incredibly helpful. We are always happy to walk through the numbers, recent activity, and what it means for your situation, whether a move is coming up soon or is still just a consideration.
Reach out anytime at 778-882-5478 or info@murphyreg.ca.
Jen Murphy
Stonehaus Realty
Comments:
Post Your Comment: